Thursday, March 31, 2011

We'll Be Right Back Part 4

So we have covered some of the great cartoon advertisements of the 50's through 80's so far here in this week's discussion, but it would seem that cartoon advertisements on on the way down. While there certainly has been a decline over the years in animated spokespeople, I certainly don't think that they are in danger of disappearing. Not only are many of the animated characters from the past still around like Tony, Toucan Sam, Mr. Clean, etc., but companies continue to create new animated characters to sell their products.

Just look at ads for insurance:





And several pharmaceutical companies have animated characters in their ads:







While the trend seems to be a switch to computer animated characters over traditionally animated characters--sound familiar--I feel like the animated spokesman is not going anywhere any time soon. They could be used for this or this or this or this or...

CG

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